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Analytics

Leverage AI to Improve Marketing Efficiency

Artificial intelligence (AI) is just beginning to gain widespread traction in marketing as early adopters experiment with it in their marketing practices. At this point, marketers need help differentiating between gimmicks and actual transformative use cases that can truly deliver both business and customer value. This report tells marketers how to apply AI in marketing to improve its efficiency.

Source: Leverage AI to Improve Marketing Efficiency

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