Deep learning, an advanced artificial intelligence technique, has become increasingly popular in the past few years, thanks to abundant data and increased computing power. It’s the main technology behind many of the …
How to Use Content Marketing to Improve Lead Generation
When you’re an entrepreneur or you’re in the business to business (B2B) industry, content marketing can be the ultimate tool to drive quality leads. I’ve been using it to establish …
Predictive Analytics and Machine Learning: The Essential Tools for Marketers to Transform Data
Companies spend millions of dollars in market research before coming up with any product or service. However, it is important to remember that for the final product to sell, the …
The 4 Big Reasons Agencies Need Marketing Automation to Survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling: …
Demand Generation vs Lead Generation
If you work in marketing, chances are you’ve heard these terms used interchangeably. The truth is, demand generation and lead generation are different methods of marketing and they take place at different …
Digital Customer Service Trends of 2019
Research firm Gartner released the results of its digital customer service trends survey this morning. The survey canvassed more than 500 customer service leaders to identify areas that could be improved …
5 Myths About Prescriptive Analytics
The future of big data analytics has arrived, and it’s called prescriptive analytics. Gartner defines prescriptive analytics as a form of advanced data analytics that “examines data or content to answer the …
The B2B Marketer’s Lead Generation Field Guide
B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused …
8 Factors Shaping the Future of Big Data, Machine Learning and AI
I’ve just spent a couple of days at O’Reilly’s Strata Data Conference in London and got a much better idea where the world of big data, machine learning (ML) and …
5 Quick Ways to Get More Conversions from Your Landing Pages
Landing pages. They’re the unsung heroes of B2B marketing. You won’t see them up for many awards, but their role in the buyer’s journey is critical. Without them, your database would be …
