Research firm Gartner released the results of its digital customer service trends survey this morning. The survey canvassed more than 500 customer service leaders to identify areas that could be improved …
5 Myths About Prescriptive Analytics
The future of big data analytics has arrived, and it’s called prescriptive analytics. Gartner defines prescriptive analytics as a form of advanced data analytics that “examines data or content to answer the …
The B2B Marketer’s Lead Generation Field Guide
B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused …
8 Factors Shaping the Future of Big Data, Machine Learning and AI
I’ve just spent a couple of days at O’Reilly’s Strata Data Conference in London and got a much better idea where the world of big data, machine learning (ML) and …
5 Quick Ways to Get More Conversions from Your Landing Pages
Landing pages. They’re the unsung heroes of B2B marketing. You won’t see them up for many awards, but their role in the buyer’s journey is critical. Without them, your database would be …
Making the Leap from Automatic….To Intelligent Marketing Automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks — like …
How 5g Will Change Your Small Business
The promise of 5G is that it will finally usher in the era of gigabit speeds for everyone. While most of the consumer market thinks about being able to download …
How to Implement AI and Machine Learning
For all the hype about artificial intelligence (AI) and machine learning (ML), many IT managers are left scratching their heads about how to get started with these functions in their …
The 3 Essentials of a Successful Qualified Leads Program
In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is …
7 Ways Predictive Analytics Can Improve Customer Experience
It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, business’ new superpower, states Paul Gaynor, …