Companies spend millions of dollars in market research before coming up with any product or service. However, it is important to remember that for the final product to sell, the …
Category: Artificial Intelligence
8 Factors Shaping the Future of Big Data, Machine Learning and AI
I’ve just spent a couple of days at O’Reilly’s Strata Data Conference in London and got a much better idea where the world of big data, machine learning (ML) and …
How to Implement AI and Machine Learning
For all the hype about artificial intelligence (AI) and machine learning (ML), many IT managers are left scratching their heads about how to get started with these functions in their …
Riding the Wave of AI: Is Your Marketing Campaign as Smart as It Can Be?
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data silos that keep us from …
5 Ways to Make AI a Part of Your Marketing in 2019
Artificial Intelligence (AI) is perhaps the only way marketers today can keep up with customers’ wants and expectations. If you are looking to introduce AI in your marketing activities, we …
How Artificial Intelligence Can Be Used to Scale B2B Sales and Marketing
Every year, new advancements within the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been …
AI and IA: How Artificially Intelligent Automation Is Driving Scalable Marketing
Talent is a major concern for organizational leaders, given that labor costs and services together now account for a whopping 53 percent of total marketing budgets (Gartner). But even as companies struggle …
AI-Powered Data Analytics: Inside This Transformative Trend
Real-world AI data projects, based primarily on machine learning, are impressive and largely successful. Some CIOs see AI as the most significant trend in IT. Milind Wagle, CIO, Equinix, has …
How Can Analytics and AI Allow Marketers to Predict the Future?
We don’t exactly have a great track record of forecasting the future, so this seems sage advice. From IBM president Thomas Watson declaring in the early 1940’s that there would …
Using AI for Marketing Intelligence
The increasing influence that technology has on consumerism is calling for more intelligent marketing. Consumer interactions with companies are constantly changing due to greater uses of technology. To keep up …
