If you work in marketing, chances are you’ve heard these terms used interchangeably. The truth is, demand generation and lead generation are different methods of marketing and they take place at different …
Category: Demand Generation
How to Drive Demand Marketing Change without Sinking the Ship
As both Scott Vaughan and I have discussed at length in recent posts, there’s a growing need for the automation of top-funnel B2B marketing activities. This is a key requirement if we’re to climb …
