When you’re an entrepreneur or you’re in the business to business (B2B) industry, content marketing can be the ultimate tool to drive quality leads. I’ve been using it to establish …

B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused …

Landing pages. They’re the unsung heroes of B2B marketing. You won’t see them up for many awards, but their role in the buyer’s journey is critical. Without them, your database would be …

In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is …

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more …

Sales teams are the lifeblood of any organization. Whether large or small, businesses rely on sales. Seems like an obvious thing to say, but closing sales is also one of the …

In many ways, sales is a game of chance, many people struggle with how to generate leads. Acquiring leads can be a tough task but it doesn’t have to be …

According to Ibrahim Kareem, digital marketing executive at Soap Media, lead generation is a very important part of online sales and marketing. Kareem says that if you do not generate …