Most B2B marketers are already using or plan to use some form of marketing automation technology, according torecent research from Act-On and Econsultancy. The report was based on data from a survey conducted in April …
Category: Marketing Automation
Programmatic: 4 Opportunities That Can Lead to Success
Which areas of your marketing can programmatic enhance? Danielle Howe reveals the untapped opportunities of programmatic in the B2B space While many B2B brands go about their business quite happily …
Europe Lagging Behind North America in Marketing Automation Use
B2B marketers in North America are 14% more likely to utilise marketing automation (MA) than their European counterparts, a survey has revealed. The research – conducted by Econsultancy and Act-On Software …
4 Ways Artificial Intelligence Can Help You Make More Sales
There are two divided sides when it comes to Artificial Intelligence (AI): those excited about its possibilities and those scared by its potential. Love it or hate it, AI already exists in …
Will Sales People Be Replaced by Robots?
After Watson became the Jeopardy champion, IBM teamed-up with the Cleveland Clinic to help physicians speed up and improve the accuracy rates of their diagnosis and prescriptions. In this case, Watson augments …
3 Ways Artificial Intelligence Is Transforming B2B Marketing
We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial intelligence (AI). Before you sigh and think, “Really, …
B2B Applications of AI in Marketing: Two Use Cases That Matter
Artificial intelligence and machine learning are proving to be very useful in just about every business function in the enterprise, and marketing is no exception. AI is already impacting marketing, …
