Today’s salespeople — and especially account-based salespeople — need to know more about their prospects before conducting outreach. And, chances are, they’ll need to know someone other than the decision maker pretty …
Category: MarTech
6 Top B2B Lead-Generation Strategies
Lead generation is a persistent challenge even among high-growth B2B businesses. Salespeople who have direct, individual contact with buyers can communicate their company’s value proposition in a tailored way. However, …
