Companies spend millions of dollars in market research before coming up with any product or service. However, it is important to remember that for the final product to sell, the …
Category: Predictive Analytics
5 Myths About Prescriptive Analytics
The future of big data analytics has arrived, and it’s called prescriptive analytics. Gartner defines prescriptive analytics as a form of advanced data analytics that “examines data or content to answer the …
7 Ways Predictive Analytics Can Improve Customer Experience
It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, business’ new superpower, states Paul Gaynor, …
Descriptive Analytics, Prescriptive Analytics and Predictive Analytics for Customer Experience
Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up …
10 Real Life Predictive Business Analytics Examples
Predictive analytics can help us estimate how many units we will sell of the product, but that’s not the only thing predictive analytics tells us about. Business forecasting and predictive …
How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success
As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming …
3 Reasons Why B2B Marketers Should Use Predictive Analytics in 2018
Risk is part of business. But what if there were a surefire way to limit (maybe even sometimes nullify) the risks in yours? That’s probably one of the greatest things …
The Next Frontier Of B2B Sales Is Predictive Analytics
You don’t need to be a certified data scientist to see that data is playing a critical role in transforming businesses across every industry and niche in 2017. But beneath …
What Is Predictive Analytics? a Definitive Guide for B2B Marketers
Predictive Analytics, or Predictive, as we call it for short, is a term that most marketers are aware of today. While there is no lack of content around the topic, …
6 Tips for Integrating Humans and Machines in Predictive Marketing
We live in a marketing world where content and data are king, but with the data deluge facing us in the enterprise, how do you make sense of it all and access …
