The US tech sector isn’t doing enough to build pathways into tech for women—particularly women of color. What is behind this gender gap, and what can tech companies do about …
Month: September 2018
The Key to Your B2B Marketing Strategy: Own It
The fragmentation of media has led to the rise of owned media. Marketing plans once revolved around paid and earned media, but their influence has waned over the years, offering …
9 Simple Ways to Optimize Your Website for Lead Generation
Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in (unfortunately). Instead, …
AI and IA: How Artificially Intelligent Automation Is Driving Scalable Marketing
Talent is a major concern for organizational leaders, given that labor costs and services together now account for a whopping 53 percent of total marketing budgets (Gartner). But even as companies struggle …
How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success
As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming …
ABM’s Next Chapter: Account-Based Engagement
Can we address the elephant in the room? Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and retain them better than your …
What Is Lead Generation?
Lead generation is the process of gaining the interest of potential customers in order to increase future sales. It is a crucial part of the sales process of many companies. …
15 Creative Lead Generation Ideas to Try
The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of …
5 Best B2B Lead Generation Strategies
When it comes to B2B lead generation, what really impacts the bottom line? In this post, we’re going to talk about how one health-tech company generated a 5,100% ROI from a $1 million …
3 Reasons Why B2B Marketers Should Use Predictive Analytics in 2018
Risk is part of business. But what if there were a surefire way to limit (maybe even sometimes nullify) the risks in yours? That’s probably one of the greatest things …
