Every year, new advancements within the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been …
Month: October 2018
9 Strategies to Help You Generate New Leads
In many ways, sales is a game of chance, many people struggle with how to generate leads. Acquiring leads can be a tough task but it doesn’t have to be …
How to Use Automation to Fortify Your Account-Based Marketing Efforts
Account-based marketing is the ultimate personalization tool. Instead of incurring the unnecessary expense of marketing to broad swaths of the population, an account-centric strategy isolates key business accounts and markets …
10 Critical Features of Midsize Marketing Automation Solutions
Marketing automation solutions have become an integral part of a marketer’s tool stack. If you are looking for the perfect marketing automation software for your business, here are the ten …
5 Ways to Identify Sales Leads: Gatekeepers, Influencers, and Decision Makers
Today’s salespeople — and especially account-based salespeople — need to know more about their prospects before conducting outreach. And, chances are, they’ll need to know someone other than the decision maker pretty …
How to Improve Your Lead Generation in 2018
According to Ibrahim Kareem, digital marketing executive at Soap Media, lead generation is a very important part of online sales and marketing. Kareem says that if you do not generate …
