Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks — like …
Month: April 2019
How 5g Will Change Your Small Business
The promise of 5G is that it will finally usher in the era of gigabit speeds for everyone. While most of the consumer market thinks about being able to download …
How to Implement AI and Machine Learning
For all the hype about artificial intelligence (AI) and machine learning (ML), many IT managers are left scratching their heads about how to get started with these functions in their …
The 3 Essentials of a Successful Qualified Leads Program
In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is …
7 Ways Predictive Analytics Can Improve Customer Experience
It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, business’ new superpower, states Paul Gaynor, …
