Research firm Gartner released the results of its digital customer service trends survey this morning. The survey canvassed more than 500 customer service leaders to identify areas that could be improved …
Month: May 2019
5 Myths About Prescriptive Analytics
The future of big data analytics has arrived, and it’s called prescriptive analytics. Gartner defines prescriptive analytics as a form of advanced data analytics that “examines data or content to answer the …
The B2B Marketer’s Lead Generation Field Guide
B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused …
8 Factors Shaping the Future of Big Data, Machine Learning and AI
I’ve just spent a couple of days at O’Reilly’s Strata Data Conference in London and got a much better idea where the world of big data, machine learning (ML) and …
5 Quick Ways to Get More Conversions from Your Landing Pages
Landing pages. They’re the unsung heroes of B2B marketing. You won’t see them up for many awards, but their role in the buyer’s journey is critical. Without them, your database would be …
