Deep learning, an advanced artificial intelligence technique, has become increasingly popular in the past few years, thanks to abundant data and increased computing power. It’s the main technology behind many of the …
Month: August 2019
How to Use Content Marketing to Improve Lead Generation
When you’re an entrepreneur or you’re in the business to business (B2B) industry, content marketing can be the ultimate tool to drive quality leads. I’ve been using it to establish …
Predictive Analytics and Machine Learning: The Essential Tools for Marketers to Transform Data
Companies spend millions of dollars in market research before coming up with any product or service. However, it is important to remember that for the final product to sell, the …
The 4 Big Reasons Agencies Need Marketing Automation to Survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling: …
Demand Generation vs Lead Generation
If you work in marketing, chances are you’ve heard these terms used interchangeably. The truth is, demand generation and lead generation are different methods of marketing and they take place at different …
