From PCmag, by Ben Dickson - August 9, 2019 - 5 min read
Deep learning, an advanced artificial intelligence technique, has become increasingly popular in the past few years, thanks to abundant data and increased computing power. It’s the main technology behind many of the …
From Forbes, by Shane Barker - August 9, 2019 - 4 min read
When you’re an entrepreneur or you’re in the business to business (B2B) industry, content marketing can be the ultimate tool to drive quality leads. I’ve been using it to establish …
From Martech Advisor, by Alok Ramsisaria - August 9, 2019 - 3 min read
Companies spend millions of dollars in market research before coming up with any product or service. However, it is important to remember that for the final product to sell, the …
From Martech Today, by SharpSpring - August 9, 2019 - 3 min read
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling: …
From G2, by Alexa Drake - August 9, 2019 - 3 min read
If you work in marketing, chances are you’ve heard these terms used interchangeably. The truth is, demand generation and lead generation are different methods of marketing and they take place at different …
From Business News Daily, by Andrew Martins - May 21, 2019 - 2 min read
Research firm Gartner released the results of its digital customer service trends survey this morning. The survey canvassed more than 500 customer service leaders to identify areas that could be improved …
From Tech Republic, by Melanie Wolkoff Wachsman - May 21, 2019 - 2 min read
The future of big data analytics has arrived, and it’s called prescriptive analytics. Gartner defines prescriptive analytics as a form of advanced data analytics that “examines data or content to answer the …
From Martech Today, by Digital Marketing Depot - May 21, 2019 - 1 min read
B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused …
From CIO, by Martin De Saulles - May 21, 2019 - 4 min read
I’ve just spent a couple of days at O’Reilly’s Strata Data Conference in London and got a much better idea where the world of big data, machine learning (ML) and …
From Marketo, by Paulo Martins - May 21, 2019 - 3 min read
Landing pages. They’re the unsung heroes of B2B marketing. You won’t see them up for many awards, but their role in the buyer’s journey is critical. Without them, your database would be …
From Martech Today, by IBM Watson Marketing - April 18, 2019 - 4 min read
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks — like …
From Business News Daily, by Derek Walter - April 18, 2019 - 5 min read
The promise of 5G is that it will finally usher in the era of gigabit speeds for everyone. While most of the consumer market thinks about being able to download …
From Tech Republic, by Evan Koblentz - April 18, 2019 - 3 min read
For all the hype about artificial intelligence (AI) and machine learning (ML), many IT managers are left scratching their heads about how to get started with these functions in their …
From Marketo, by Kylie Peters - April 18, 2019 - 5 min read
In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is …
From CIO, by John Edwards - April 18, 2019 - 1 min read
It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, business’ new superpower, states Paul Gaynor, …
From Forbes, by Blake Morgan - February 28, 2019 - 3 min read
Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up …
From PCmag, by Ben Dickson - August 9, 2019 - 5 min read
Deep learning, an advanced artificial intelligence technique, has become increasingly popular in the past few years, thanks to abundant data and increased computing power. It’s the main technology behind many of the …
From Forbes, by Shane Barker - August 9, 2019 - 4 min read
When you’re an entrepreneur or you’re in the business to business (B2B) industry, content marketing can be the ultimate tool to drive quality leads. I’ve been using it to establish …
From Martech Advisor, by Alok Ramsisaria - August 9, 2019 - 3 min read
Companies spend millions of dollars in market research before coming up with any product or service. However, it is important to remember that for the final product to sell, the …
From Martech Today, by SharpSpring - August 9, 2019 - 3 min read
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling: …
From G2, by Alexa Drake - August 9, 2019 - 3 min read
If you work in marketing, chances are you’ve heard these terms used interchangeably. The truth is, demand generation and lead generation are different methods of marketing and they take place at different …
From Business News Daily, by Andrew Martins - May 21, 2019 - 2 min read
Research firm Gartner released the results of its digital customer service trends survey this morning. The survey canvassed more than 500 customer service leaders to identify areas that could be improved …
From Tech Republic, by Melanie Wolkoff Wachsman - May 21, 2019 - 2 min read
The future of big data analytics has arrived, and it’s called prescriptive analytics. Gartner defines prescriptive analytics as a form of advanced data analytics that “examines data or content to answer the …
From Martech Today, by Digital Marketing Depot - May 21, 2019 - 1 min read
B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused …
From CIO, by Martin De Saulles - May 21, 2019 - 4 min read
I’ve just spent a couple of days at O’Reilly’s Strata Data Conference in London and got a much better idea where the world of big data, machine learning (ML) and …
From Marketo, by Paulo Martins - May 21, 2019 - 3 min read
Landing pages. They’re the unsung heroes of B2B marketing. You won’t see them up for many awards, but their role in the buyer’s journey is critical. Without them, your database would be …
From Martech Today, by IBM Watson Marketing - April 18, 2019 - 4 min read
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks — like …
From Business News Daily, by Derek Walter - April 18, 2019 - 5 min read
The promise of 5G is that it will finally usher in the era of gigabit speeds for everyone. While most of the consumer market thinks about being able to download …
From Tech Republic, by Evan Koblentz - April 18, 2019 - 3 min read
For all the hype about artificial intelligence (AI) and machine learning (ML), many IT managers are left scratching their heads about how to get started with these functions in their …
From Marketo, by Kylie Peters - April 18, 2019 - 5 min read
In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is …
From CIO, by John Edwards - April 18, 2019 - 1 min read
It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, business’ new superpower, states Paul Gaynor, …
From Forbes, by Blake Morgan - February 28, 2019 - 3 min read
Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up …
